Target Audience

My target audience will be 30 to 35 year olds, as it became apparent in my survey that this age group where more likely to want to quit. A lot of my services will be free as the income bracket for most of the survey takers were not earning a lot of money for this reason I will make the services free to encourage more people of any income bracket to come and quit.

Having a strong interest in health and possibly a stable family environment, my audience would be middle to upper class because these classes would consists of like minded people who are interested in their well being, family and the affects that they have on their family by smoking in proximity.

My likely gender will be either male or female as the survey suggests that both male or female have a passion for quitting. Also being a smoker has more to do with your background and social life, your 10 times less likely to smoke if your parents tell you not to where as your more likely to smoke if one of your parents are smokers, this has no relation to your gender.

I would choose Individualists to be individual by leading the way in quitting smoking and became leaders for others, as my target audience. I would also choose Carers as they are most likely to care for there surroundings and family, and possibly started smoking out of sympathy for another who was lonely. They are most likely to quit as they will care what smoking does their bodies and their children if any. I will also choose Groupies as they longing's to fit in may have triggered their smoking habit, this can be reversed by them being made to feel left out because of their smoking causing them to quit.

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